Published on Friday, November 2, 2001 in the New York Times 
Better Cars, Cleaner Air 

by Daniel F. Becker

 

WASHINGTON -- As chairman of the Ford Motor Company, William Clay Ford Jr.

said all the right things about the environment. As its new chief executive

officer, he'll have the power to put his words into action. His challenge is

to prove that an enlightened executive can turn Ford into a responsible

corporate citizen.

Unlike many other corporate executives, Mr. Ford not only recognizes how his

business harms the environment; he admits it and says he wants to fix the

problems. His tenure offers real hope for progress on issues like global

warming.

Because he is chief executive of the country's second-largest automaker, his
statements and decisions have measurable impact on the industry. As chairman,

Mr. Ford pulled the company's head from the sand in December 1999 by quitting

the Global Climate Coalition, a cabal of polluting companies that denied the

scientific research proving global warming. Within four months, General

Motors and DaimlerChrysler also left.

He also pushed the company to publish "corporate citizenship" reports. This
year's acknowledged that Ford's vehicles and factories annually emit 400

million metric tons of carbon dioxide, adding to global warming. This is a

devastating admission, but such corporate honesty is a crucial first step in

educating shareholders about the corporation's environmental impact.

Perhaps most promising is Mr. Ford's aggressive leadership in making the
company's commitment, announced last year, to improve fuel economy in its

S.U.V.'s by 25 percent by 2005. Improving gas mileage is the single biggest

step American automakers can take to curb global warming. Moreover, it will

save American consumers money at the gas pump and reduce the nation's

dependence on oil.

The key test for Mr. Ford, however, is how much he boosts fuel economy across
the entire Ford fleet, not just in S.U.V.'s. Because Ford has failed to

improve the fuel economy of its cars and trucks sufficiently, and because it

now sells a higher proportion of gas-guzzling trucks than it did 17 years

ago, its new vehicles get fewer miles per gallon, on average, than the ones

it built in 1984.

It can do much better. Modern technology for engines, transmissions and
aerodynamics can help Ford achieve an average fuel economy of 40 miles per

gallon for its cars, pickups and S.U.V.'s, saving the United States almost

one million barrels of oil per day — more than half as much as the country

imports from Saudi Arabia. Unfortunately, old-school Ford executives have

left this technology sitting on the shelf. Ford's cars currently lack many of

the improvements, like variable valve timing and continuously variable

transmissions, already available on more efficient cars. And Ford's trucks

lack some of the technology already on Ford's cars.

But Mr. Ford, like most executives, resists government intrusion into
corporate decision-making. He has long argued that improvements in fuel

economy should be left to manufacturers and has personally lobbied members of

Congress against efforts to make cars and S.U.V.'s go farther on a gallon of

gas.

Mr. Ford has a compelling economic incentive to implement his vision of
corporate citizenship: If he fails to do so, his company will lose market

share to imports. Both Toyota and Honda are putting clean, gasoline-electric

hybrid cars on the road, and Americans are snapping them up. Today, the

waiting list to buy a 50-mile-per-gallon Toyota Prius is three months.

Japanese automakers aren't just selling cars, they're selling a vision of the

future through modern technology. If Ford doesn't sell that vision, its

shareholders could lose their money and its employees could lose their jobs.

Of course, like any large corporation, Ford has enormous inertia. It can't be
expected to start churning out super-efficient vehicles next Tuesday. But the

clock is ticking. Now more than ever, Americans recognize the need to break

free of our oil dependence. Mr. Ford faces a difficult challenge, and his

instincts are admirable. His leadership could show that it is everyone's

patriotic duty to drive a fuel-efficient car.

Daniel F. Becker is director of the Sierra Club's global warming and energy
program.

Copyright 2001 The New York Times Company

###
 

Sunday November 4 3:37 AM ET

Japan Set to Ratify Kyoto Climate Pact Without U.S.

By Teruaki Ueno

TOKYO (Reuters) - In a rare and bold move that will keep the United States
isolated, Tokyo is preparing to ratify the Kyoto global warming pact even

without the world's biggest economy and polluter, government sources said on

Sunday.

Environment Minister Yoriko Kawaguchi would unveil Tokyo's decision when she
visits Washington on Monday for talks with U.S. officials, the sources said.

``Environment Minister Kawaguchi will try again to persuade the United States
to return to the Kyoto Protocol (news - web sites),'' a Japanese government

source told Reuters. ``But regardless of a U.S. response, the minister will

tell them Japan is preparing to ratify the treaty.''

After conveying Japan's plan to the United States, Kawaguchi will fly to
Marrakesh, Morocco, to attend a U.N.-sponsored ministerial meeting on climate

change which opens on Wednesday.

Japan would try to formally ratify the Kyoto treaty by mid-2002 after
securing parliamentary approval, the source said.

Foreign Minister Makiko Tanaka said on Saturday that Japan would make a final
decision ``on its own'' while trying to ``push'' Washington to come back on

board.

JAPAN IN DELICATE POSITION

Japan has found itself caught between Brussels and Washington over Kyoto, but
with its overarching priority on good ties with the United States, it has

been stalling for time before making a final decision on what to do if the

Americans stay out of the pact.

The United States, the world's top carbon dioxide producer, had signed up to
Kyoto. But President Bush (news - web sites) abandoned Washington's

commitments, saying the pact was ``fatally flawed'' and the goal of cutting

emissions would hurt the U.S. economy.

Under the 1997 Kyoto deal, industrialized nations agreed to cut carbon
dioxide emissions by an average 5.2 percent from 1990 levels by 2012.

Greenhouse gases, which come mainly from burning fossil fuels, are thought to
cause rising temperatures. To come into force, Kyoto must be ratified by 55

countries, or by countries accounting for 55 percent of 1990 greenhouse gas

emissions.

If Japan, Russia, the European Union (news - web sites) (EU) and a number of
Eastern European nations join hands, they would make up the needed 55 percent

even without Washington. The EU nations produce some 24.4 percent, Russia

17.4 and Japan 8.5 percent.

Japan, the world's second-largest economy which holds a swing vote, had been
under persistent pressure from Europe to ratify the Kyoto climate change pact

without Washington.

JAPANESE BUSINESS CAUTIOUS

Fearing that they could lose their competitive edge in the global markets,
Japanese business circles have cautioned against ratifying the Kyoto Protocol

without the United States.

Another Japanese government source said, however, that Tokyo was concerned
that if Japan failed to ratify the Kyoto Protocol, Japanese products could be

boycotted in Europe and in other areas that support the climate treaty.

``Consumer boycotting. That is one of the factors Japan has been considering
before making a final decision on the Kyoto Protocol,'' the source said.

The source also said Kawaguchi had no plans to make any new proposal on a
thorny issue involving the rules of the treaty being discussed at the talks

in Marrakesh, Morocco.

Agreeing how to ensure countries meet their targets to reduce the greenhouse
gases blamed for causing climate change has become one of the main stumbling

blocks to progress at the Marrakesh talks.

Officials from some 160 countries are trying to translate into legal language
an agreement their environment ministers reached in July on the rules of the

treaty that will require developed countries to reduce their ``greenhouse gas

emissions.''


  
   FAIR USE NOTICE  

  This site contains copyrighted material the use of which has not always

been specifically authorized by the copyright owner. We are making such

material available in our efforts to advance understanding of environmental,

political, human rights, economic, democracy, scientific, and social justice

issues, etc. We believe this constitutes a 'fair use' of any such copyrighted

material as provided for in section 107 of the US Copyright Law. In

accordance with Title 17 U.S.C. Section 107, the material on this site is

distributed without profit to those who have expressed a prior interest in

receiving the included information for research and educational purposes. For

more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If

you wish to use copyrighted material from this site for purposes of your own

that go beyond 'fair use', you must obtain permission from the copyright

owner.

  

Return to News Home

Return to Climate Change Campaign Home